Founder of Volume Public Relations to Speak at IABC Conference on Applying Neuroscience and Psychology to Marketing

Elizabeth Edwards to Offer Three Strategies to Apply Cognitive Science to Connect with Your Target Audience on Both a Conscious and Subconscious Level

 

Denver, CO – October 12, 2015 – Elizabeth Edwards, founder and CEO of Volume Public Relations (www.volumepr.com), will address the International Association of Business Communications (IABC) on how to apply scientific methodologies to marketing communications strategies. Edwards’ presentation, “From Conscious to Unconscious: 3 Ways Neuroscience & Psychology Improve Outcomes,” is scheduled for October 16 as part of the Southern Region Conference being held in Denver.

Edwards leads Volume PR on the premise that sales and marketing professionals can apply cognitive and behavioral science to marketing communications, integrating psychology, neuroscience, and sociology to design more effective public relations and marketing programs. Volume PR has perfected a scientific methodology to uncover key messages and marketing and public relations strategies that engage, excite, and entice a target audience to promote positive action. By developing what Volume PR calls Human-to-Human (H2H) strategies, organizations can create precision messages and programs that cut through the noise of today’s media to build brand awareness and increase market penetration. During her presentation to the IABC, Edwards will explain her approach and offer three proven strategies to apply cognitive and behavioral science to communications.

“Today’s always-on culture leaves people distracted and bombarded with messages that generate noise and confusion without prompting action. By applying the basic laws of psychology, behavioral science, and social science to communications, you can refine your marketing strategies to reach your audience at a level guaranteed to prompt a response,” said Edwards. “Effective marketing communications is not a dark art but can be scientifically crafted and measured to determine maximum impact.”

The IABC Colorado Chapter, which is sponsoring the IABC Southern Region Conference, is the Rocky Mountain region’s leading organization to help individuals advance their careers in employee communications, media relations, marketing communications, and community relations. The event is to be held October 15-17 at the Embassy Suites Downtown Denver. For more information, visit http://2015iabcdenver.com.

About Volume Public Relations
Volume Public Relations is an award-winning strategic communications firm known for accelerating marketing and PR outcomes with scientific precision.

The senior-led Volume PR team creates more awareness, more customers, and more results for its client by designing messages, strategies, brands, and promotions that are rooted in the principles of cognitive science. This practice has created an unmatched reputation for producing precision campaigns and outcomes over the last 13 years.
Already have a PR agency? Volume PR can seamlessly work alongside existing agency partners to supplement their efforts with neuroscience.

Manage all of your marketing in-house? Volume PR has plans to support the execution of marketing and public relations programs by corporate communication teams.

Looking for a tenacious partner to produce continuous marketing and public relations results? Volume PR offers a host of engagement levels for partial or complete outsourced PR and marketing solutions.

Come get to know us, at www.VolumePR.com.