The Western Golf Association and the 2014 BMW Championship has selected Volume Public Relations to lead all Championship public relations and media relations activities in 2014. Read more about the great news on the Wall Street Journal, or check out the complete release below.
Will you join us this year as well? We’d love to hear from you! Contact VolumePR today to learn what we can do as your marketing and public relations partner.
Volume Public Relations Selected as WGA’s Agency of Record for 2014 BMW Championship
DENVER, CO – The Western Golf Association (WGA) has selected Volume Public Relations as its agency of record to support the 2014 BMW Championship, which will be played Sept. 1-7 at Cherry Hills Golf Club in Cherry Hills Village, Colorado.
The BMW Championship – the penultimate event in the PGA TOUR’s FedExCup Playoffs – showcases the top 70 golfers in the world competing for an $8 million purse. PGA TOUR players expected to play include defending champion Zach Johnson, past champions Tiger Woods and Rory McIlroy and top stars such as Phil Mickelson and Matt Kuchar. All proceeds benefit the BMW Championship’s sole charity, the Evans Scholars Foundation. The BMW Championship has raised over $17 million for the Evans Scholars Foundation since the tournament’s inception in 2007.
“Volume Public Relations has a great team, and we feel confident they will be able to help us effectively promote the BMW Championship to golf fans in Denver and across the region,” said Vince Pellegrino, Western Golf Association’s Senior Vice President of Tournaments. “Volume did a great job in helping us launch our ticket sales, and we look forward to working closely with them this year.”
Volume Public Relations began supporting the 2014 BMW Championship in late 2013, and their promotion of the tournament’s Priority Ticket Program helped lead to record initial ticket sales.
About Volume Public Relations
Volume Public Relations’ one-of-a-kind approach infuses scientific precision into marketing and public relations programs. The firm has a rich 13-year history, serving clients worldwide to launch and promote products and brands with scientific precision. Volume PR’s proprietary system leverages cognitive science principles to elevate marketing communication and public relations results. Also unique to Volume PR, the agency offers its services to supplement existing PR programs with neuro-strategies and promotions, provides corporate communication team training packages to execute cognitive PR programs in-house, or stand-alone, comprehensive public relations services. An internationally renowned PR agency, serving clients worldwide from its Denver headquarters, VolumePR offers a suite of solutions to partner with businesses of every size. For more information, visit http://volumepr.com.