Amy Smith has 20+ years of experience helping clients in retail, hospitality, technology and more tell their stories across all media channels. Smith has created and managed thousands of publicity campaigns, grand openings, events and strategic alliances and has implemented millions of dollars in value-added media. A graduate with honors from the Medill School of Journalism at Northwestern University, Smith brings an unparalleled level of professionalism and creativity to client communication and campaigns. Her clients have included 7-Eleven, Monumental Markets, the American Academy of Orthotists & Prosthetists, Macy’s, Maggiano’s, Make-A-Wish, and more.
Smith is a national wire columnist, and frequently leverages social marketing tactics for her clients. Featured on NBC’s TODAY Show and in The New York Times and Wall Street Journal, Smith is a repeat guest on FOX, CBS and NBC News. Smith incorporates social marketing tactics to add a powerful viral marketing component to many of her clients’ campaigns.