Jun
13
Written by:
VolumePR
6/13/2008 10:53 AM
Think YouTube is only for laughs, or hoaxes like cell phones popping popcorn?
Think again, as the business implications of YouTube – and the publicity implications – are quite significant.
InformationWeek recently ran a great piece looking at the application of YouTube and its value for business. Think no? Think again. As Fritz Nelson, executive producer of Techweb TV wrote in his recent article “Make it YourTube,” it isn’t video production skills that will help your business compete through YouTube, “... it takes will and the belief that video is the most effective form of communication on the Internet today. Believe it.”
But sifting this through a PR filter – are there even further benefits of enterprise use of YouTube? Absolutely.
One of the chief objectives many PR professionals face is in building awareness and credibility for our clients. So it seems drastically counterintuitive (a.k.a. DUMB!) to not give the coverage we develop longer legs... To not empower our results to work for us.
For instance, as we build our clients visibility in broadcast media, each clip is posted to YouTube, and then regularly used in our correspondence with print media, conference producers, etc. so they can experience our spokesperson. See the message delivered themselves. Confirm that our speaker is in fact incredible and someone they should feature, invite to keynote, etc. Is this a ground shaking new approach? No... But its alarming how often this credibility building step is overlooked.
A couple VolumePR client YouTube examples:
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