Jun 13

Written by: VolumePR
6/13/2008 10:59 AM

MySpace, the social networking site that claims more than 110 million members, has just announced a complete overhaul of its website, starting this weekend and concluding by June 18.

Click here to view the article at WashingtonPost.com
 
Proof that not even one of the biggest Web 2.0 businesses in the business can ever sit back and relax.
 
In an effort to increase engagement – a buzzword meaning they want more people to spend more time on the site – Myspace is altering its home page, naviation, profile editing, search and MySpaceTV player facilities. That last one is huge – they are going into YouTube territory.
 
As so much of today’s PR is happening in the Social Networking space, this is big news. Outlets like MySpace are no longer just for college kids to rant about bad profs and post pictures of themselves they’ll regret later. No, now these are crucial conversation creators for journalists, editors, PR professionals, marketers, and business people who all need to connect with each other and have discovered a way to do so which is more personal than email.
 
It will be fascinating to watch the sites which have all begun to realize this vast new market of users, and which ones come out on top – MySpace, FaceBook, LinkedIn, etc. Meanwhile, see you there!
 

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