Jun 12

Written by: VolumePR
6/12/2008 11:09 AM

There are a lot of books out there touted to be a “must read” for PR and marketing professionals, but we recently read one book where we found ourselves highlighting darn near every page.

David Meerman Scott has written a book that is required reading at VolumePR, and an invaluable resource often shared with our clients and partners to help create shared knowledge as to why the new PR elements we incorporate into their programs are a necessity.

The New Rules of Marketing & PR does something many books attempt, but fall short of doing... collect everything we know about social media (and all the things many PR pro’s still don’t know), and quickly articulates the “so what” of each practice while providing real examples of how their application has been proven to grow businesses, increase sales, create something from nothing, etc.

Guaranteeing no overstatement or exaggeration – add this book to the stack on your desk ASAP, and on the top of the pile (c’mon... You know we all have a dreaded stack ‘o reading!). Not only will change the way you approach PR and marketing for the rest of your days, it will give you a wonderful source for sharing your social media acumen with colleagues and clients so they can feel as empowered to attack social media as you are.

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