Volume View

Author:	VolumePR	Created:	3/6/2008 11:02 AM
VolumePR's blog

Ad Budget Tight? Call the P.R. Machine

By VolumePR on 11/23/2009 5:52 PM

When businesses tighten expenses, marketing-related activities are normally first on the chopping block. According to a recent article in the New York Times, many companies are finding it beneficial to put their money into public relations as opposed to cutting marketing all together.

Instead of paying top dollar for media placements such as newspaper ads, television spots and billboards, companies are engaging public relations firms to earn coverage in magazines, newspapers, TV outlets and blogs. In addition, the public lends more credibility to companies in articles they read than they do in advertisements.

Some people believe that they can write a press release, send it to the media and watch their sales double. If that were the case, this entire industry wouldn’t exist.

At it’s truest form, public relations is a management function that relies on professionals to communicate the truth effectively to varying media outlets to change perceptions, educate the public and increase sales.

Looks like Hollywood agrees:

Check out Brooks Barnes' article in today's New York Times

Business Spending Looks Up

By VolumePR on 10/22/2009 8:03 AM

As the recession gloom begins to clear businesses are growing more confident about 2010.

PR News Recognizes Volume Public Relations as One of the Best Search Engine Optimized Press Release Creators in the Nation

By VolumePR on 10/5/2009 11:28 AM

Denver, CO – October 5, 2009 – Volume Public Relations is proud to announce that PR News selected it as one of the top writers of press releases during the 2009 PR News Platinum Awards. One of only four agencies selected for the ‘Press Release’ category, Volume PR is the only small to mid sized business in the category. Other finalists included only Golin Harris for Nintendo, Boost Mobile and the American Chemical Society.

Authenticity of Public Relations vs. Advertising

By VolumePR on 8/26/2009 10:35 AM

The debate regarding the authenticity of public relations versus advertising is still raging, but thanks to Microsoft’s latest gaffe, PR just landed a knockout punch.

Washington, D.C. Entrepreneur Names Volume Public Relations Agency of Record for Coin Empire

By VolumePR on 8/7/2009 11:15 AM

Denver, CO – August 7, 2009 – Wanting to increase brand awareness and ultimately sales, Coins For Anything, Inc. chose to employ a public relations campaign and anointed Volume Public Relations as its agency of record. Coins For Anything specializes in designing and creating custom commemorative coins, medallions, challenge coins to promote safety, boost morale, preserve memories, mark milestones, etc.