Jun 16

Written by:
6/16/2008 10:50 AM 

Blogs. I don’t need to be the one to tell you of their power. Having first been seen as a novelty, in recent years they have exploded, and not just in numbers, but in their growing value to your PR and marketing initiatives.

BUT – the implications for how they can harm your company can sometimes be just as great. For instance, do your emails contain a restriction on the use of the contents of the communication being permitted for use in a blog unless permission is granted?

Precious few do so.

Taking a cue from the footer of emails from David Meerman Scott, author of The New Rules of Marketing and PR  – consider adding the following footer to all of your email correspondence (or some variation): “The private communication in this email is not bloggable unless you ask first. Thanks.”

As blog expand in importance and reach, its equally important we ensure ourselves and our clients from having intended private information shared with a global audience.