PLANNING

Strategic planning is something that every business needs, but not all have, and the simple fact is it’s easier to reach your goals if you know how to get there.

The same is true in public relations. The first step to a success public relations campaign is to design a strategic, well-timed and high-impact communications plan, mapping the activities to execute throughout your program:

• Define specific program goals, objectives, tactics and strategies

• Define your target audience and your competitors – both real and perceived

• Map the anticipated timeline of key activities throughout the initial months of the program

• Provide an outline, defining how the public relations investment will be managed, executed and measured

• Take time to evaluate your progress. How else will you know if you are reaching your goals?

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