MESSAGE CONTROL COACHING
If your message is the song sheet, your spokespeople are your choir. While the CEO may be your primary solo artist, think of all the other internal and external champions of your brand. Salespeople, marketing and even receptionists all play a role in communicating your brand value.
Message Coaching is an in-depth yet scalable offering to bring your employees, investors, partners or any other “champions” of your brand in line with your key values and messages. This process enhances your strategic communications and public relations efforts tenfold. Think of it as when everyone sings from the same song sheet, the audience hears a clear, concise and moving message.
VolumePR’s proprietary “Message Control Coaching” process helps your spokespeople learn the tips and tools to effectively communicate you messages in a host of environments – from media interviews to investor meetings. Many unknown strategies for maintaining control of the direction or content of a media interview are also taught so you are armed with every tool necessary to enjoy media coverage that is on message and contains the key points YOU want your audiences to hear. Our onsite half-day process includes:
- Critical insight on managing and controlling an interview or situation
- How do deliver your well-calculated messages so they resonate and stick with your target audiences
- Speaking in sparklers so you’re remembered and quoted
- Tools to maintain flow of an interview such as bridging, flagging and hooking
- On-Camera mock interviews - look out for the hot seat. Its one of the most shocking processes you may ever go through!