YOU NEED PROVEN CONSUMER / B2C EXPERTS
Reach Your Target Audience & Push Their Buy Button
Extreme Increase in Product Visibility Leads to Unprecedented Demand Followed by Acquisition
- VolumePR's targeted outreach for the launch of The Relaxing Company's first beverage - Mary Jane's Relaxing Soda - shattered visibility, website traffic and sales expectations
- Creative promotion ideas and strategically-timed execution made The Relaxing Company a near immediate leader in the emerging anti-enery drink industry
- Website bounce rate: below 1% [when does that happen?]
- Average time spent on the website during launch: over 5 minutes
- Within 23 hours of launch, completely SOLD OUT all of existing product stock AND the entire contents of the 2nd scheduled production
- The Relaxing Company enjoyed the cover of the Suday Business Section of The Los Angeles Times and many other features and reviews in top tier media including Time Magazine, The Wall Street Journal, ABC News and FOX Business
- In 6 Months: First phase PR strategies brought first quarter's revenue to $200,000
- In 18 Months: Revenue reaches $4 Million
Product Launch Reaches Audience of 52 Million
- Within months, Dale Jr.’s Big Mo’ had multiple full-page print features plus broadcast and online media spanning the United States and Canada
- Over 51,289,223 people were aware of the launch of Dale Jr.'s Big Mo'
"Niche Company Goes From Unrecognized to Being Featured in The Washington Post, Forbes, Yahoo! and About.com"
"PR Responsible for 97% of Sony Record Sales"
- $2.4 Million in earned media in 6 weeks
- CD debuted at ##9 on the country music billboard chart; highest debut for a country music EVER
- 116,000 copies sold in 6 weeks
- #1 selling music item on Amazon and sold out on WalMart.com during launch week
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