Oct
22
Written by:
VolumePR
10/22/2009 8:03 AM
On Wednesday October 21, 2009 the Wall Street Journal published an article by Timothy Aeppel, Cari Tuna and Justin Lahart entitled, "Business Spending Looks Up." The next steps companies take are critical to their success in both Q4 and 2010.
As the recession gloom begins to clear businesses are growing more confident about 2010. They are starting to consider investments, equipment and software they overlooked this past year. For most of these businesses, increasing headcounts will take a backseat to increasing hours and productivity of employees. Business are looking for essential technology updates that they might have passed on, or overlooked this past year. Companies that offer such business solutions need to seize this opportunity quickly.
This is where PR steps in and takes over. Public relations is essential to getting your brand recognized. This is the time to use SEO press releases to get your name out there. Most B2B publications will release a ‘year-in-review’ type piece with lists of the top business solutions from 2009. But these lists don’t just knock on your door. You must chase them down and prove to them why your product is vital for success in 2010. Using PR to demonstrate the validity and necessity of your product will engrain your brand in your audience’s memory.
This window of opportunity is closing quickly. With most companies making 2010 budgets in Q4, this is the time to use PR to differentiate your product and prove its correlation with success.
Main points/statistics from "Business Spending Looks Up":
- Big Companies that sell to corporate customers are growing more confident about their prospects for 2010
- Business spending on equipment, software and structures account for 9.5% of US economic demand in the Q2 – far below the 68.2% accounted for by consumer spending but still a potential catalyst for recovery
- Even as better times are forecasted reports of sharp year-over-year drops in revenue were released Tuesday
- Yahoo Inc. said their profit more than tripled in Q3 despite a 12% fall in revenue
- Sales fell 44% in Q3, but there are encouraging signs that indicate a recovery may be underway and predicted sales next year will rise 10% to 25%
- If so businesses will be spending more on capital equipment and other business investment
- Some companies that expect growing demand are likely to meet this first by restoring hours to existing workers, rather than by adding to headcounts
- Q3 results released this week by US regional banks have included worsening losses on loans to big and small businesses
- Intel Corp. attributed strong Q3 results mainly to sales of chips for laptop computers, drive in part by back-to-school sales, but Intel also is seeing healthy sales of a new line of chips for server systems tat help lower electricity bills in computer rooms
- PC sales in 2009 are likely to be up slightly from 2008
- Exec. Chief of Google Inc. said in a conference call last week “we now have the confidence to be optimistic about our future and we’re going to invest as a result”
- Business spending on equipment and software plunged during the recession, falling six quarters in a row. Adjusted for inflation, it fell at a 36.4% annual rate in Q1 and a 4.9% annual rate in Q2
- Estimates of business spending on equipment and software rose at a 7.3% annual rate in Q3
- High tech is definitely doing well and is going to come out of the gate first here in terms of positive growth
- Economist expect a 12.7% increase in Q4 spending on equipment and software vs. Q3
- Business spending on computer hardware, software and services should rise 3.3% in 2010, a 1% increase from previous predictions
- Companies’ tech purchases, which all but stopped in the recession, will resume next year
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